5 Steps To Greater Product Agility

April 8, 2021 | Hector Del Castillo | Article


Last year’s pandemic caused havoc for many product managers and their teams. We discuss product management trends and perspectives and look at predictions for the year ahead. In the face of unprecedented market shifts, exponentially changing buyer behavior, reduced team capacity, and new requirements for remote working, we discuss how product managers require an ever-increasing velocity and scale of analysis in terms of processing and access to accelerate innovation and forge new paths for their organizations to remain relevant.

Rapid changes in competition, demand, technology, and regulations have made it more important than ever for organizations to be able to respond and adapt quickly. 

The best way to do so is to increase business agility within your organization. More than simply a single process or methodology, business agility is the ability to:

  • Adjust strategies on a continuous basis
  • Empower employees to make data-driven decisions faster
  • Respond to ambiguity and uncertainty with flexibility and speed
  • View unanticipated change as an opportunity for transformation

By introducing flexibility and adaptability enterprise-wide, organizations can respond faster to fluctuating market conditions, improve overall organizational efficiency, and enhance customer satisfaction. Here are the advantages of deploying agile methods according to a recent study.

Here are the top challenges product managers and their teams face post pandemic. Many of these will last well beyond 2021.

To increase agility an organization needs to be both dynamic and stable. Dynamic practices enable companies to respond nimbly and quickly to new challenges and opportunities, while stable practices cultivate reliability and efficiency by establishing a backbone of elements that don’t need to change frequently. 

To increase business agility, you need to examine and improve three layers within your organization. Executive management guides the strategy agility layer. Product management guides the product delivery and portfolio agility layers. 

Here are five steps to greater agility we discussed:

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Slides

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Speakers

Hector Del Castillo
Chief Product Officer | BoldPM

Matt Hunter
Founder | Demand Metric

About Demand Metric

Demand Metric helps agile teams get stuff done with practical tools, training, and a simple, modern platform for managing work remotely. Our Agile Ops platform helps you manage your work visually, see what your team is working on at a glance so you can spend less time managing projects and more time knocking stuff off your list.

About BoldPM

A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to increase product profitability and accelerate business growth.

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Contact: [email protected]  Connect: linkd.in/hdelcastillo

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